Performed at authorized partner hospitals Turkey Hair Center is a Ministry of Health authorized health-tourism intermediary, not a clinic.
Hims can work for hair loss when it prescribes the two treatments with strong trial evidence: oral finasteride and topical minoxidil. The brand itself is a telehealth platform, so whether Hims works depends on the medicine you receive, how long you use it and whether your hair loss is the pattern type these drugs treat.
That distinction answers most versions of the question, from "does Hims hair growth work" to "does Hims really work for hair loss". This guide explains what Hims prescribes, which products are FDA-approved and which are not, what the published data on its patients show, and how it compares with Rogaine, Keeps and Roman. It names no winner, because the active ingredients are what matter.
Does Hims Hair Treatment Work?
Hims & Hers is a US direct-to-consumer health platform. For male pattern hair loss, a 2023 paper in the International Journal of Dermatology listed its products as oral finasteride, minoxidil solution, biotin gummies, and a shampoo and conditioner. A 2026 study by authors employed by or advising Hims & Hers describes compounded sprays and serums that combine topical finasteride and minoxidil.
Male pattern hair loss, or androgenetic alopecia, is driven by DHT shrinking the follicles over time. Our guide to DHT hair loss explains the process. The two treatments approved by the US Food and Drug Administration (FDA) for this condition in men are oral finasteride 1 mg and topical minoxidil.
A 2025 network meta-analysis of 33 studies in the Journal of Cosmetic Dermatology ranked the options. Among FDA-approved treatments, topical minoxidil 5% was the most effective topical treatment used alone, and finasteride 1 mg a day was the most effective oral option. So when Hims prescribes these drugs, the evidence behind them is the same as at any clinic.
What changes from one provider to another is not the molecule. It is the diagnosis, the follow-up and the form of the product. Online platforms work from photos and questionnaires, so a scalp condition that is not pattern hair loss can be missed. If your loss is patchy, sudden, painful or scaly, see a dermatologist in person first.
Topical Prescription Treatments
Topical minoxidil is sold over the counter as Rogaine and as generics. In a 48-week trial of 393 men published in 2002, 5% minoxidil solution was significantly better than 2% and placebo at increasing hair count, and it worked sooner. The 5% version caused more itching and irritation.
The prescription part of Hims's topical range is compounded topical finasteride, usually mixed with minoxidil. No topical finasteride is FDA-approved in the US. In Europe, a 2022 phase III trial of 458 men found a topical finasteride spray increased target-area hair count by 20.2 hairs at 24 weeks, against 6.7 with placebo. That trial tested an authorised product, not the compounded mixtures sold in the US.
Oral OTC Treatments and Supplements
The oral treatment Hims prescribes for hair is finasteride 1 mg, which is a prescription drug and not over the counter. The original two-year trials found 107 more hairs than placebo at one year and 138 more at two years in a 1-inch circle of the balding crown. The Propecia label says it takes three months or more of daily use before benefit is seen, and that the effect reverses within 12 months of stopping.
The over-the-counter oral product in its range has been biotin gummies. A 2017 review in the Journal of Drugs in Dermatology found no clinical trials of biotin for any type of hair loss and concluded that its use to improve hair is not routinely recommended. Biotin is a supplement, not a hair loss drug.
HIMS vs Other Brands
Hims, Keeps and Roman sell broadly the same drugs. The table below uses the product lists published in a 2023 peer-reviewed paper written by authors affiliated with Keeps, so it reflects what each brand offered at that time. The Rogaine row comes from its drug labels.
Brand
Oral finasteride
Topical minoxidil
Other hair products listed
Hims
Yes
Solution
Biotin gummies, shampoo and conditioner
Keeps
Yes
Solution and foam
Ketoconazole 2%, shampoo and conditioner
Roman (Ro)
Yes
Solution
Prescription dandruff shampoo
Rogaine
No
Solution and foam
None of the prescription items
Product ranges change, so check what each brand currently prescribes. The bigger difference between platforms is the clinical process: how carefully the diagnosis is made, whether someone follows up on side effects, and whether you can reach a doctor if something goes wrong.
Cost is the other factor. A 2025 narrative review in JMIR Dermatology found that direct-to-consumer platforms improve access and adherence, but it also raised concerns about higher drug costs. In its comparison, finasteride bought through these platforms cost about 1.5 times the wholesale price for a 3-month supply and 2.3 times for a 12-month supply.
HIMS vs Rogaine
Rogaine is a brand of minoxidil, available without a prescription. Hims sells minoxidil too, so for that ingredient the main differences are form, packaging and price. Hims can also prescribe finasteride after an online consultation, which Rogaine does not offer. For men who want only minoxidil, there is no evidence that one brand's minoxidil works better than another's at the same strength.
Rogaine also publishes trial results on its women's label. In the clinical studies described there, mostly in white women aged 18 to 45, 19% of women using 2% minoxidil reported moderate regrowth at 8 months, against 7% on placebo, and the label says to use it for at least 4 months before judging. Those numbers apply to the ingredient, whichever company sells it.
HIMS vs Keeps
Keeps focuses only on male pattern hair loss. In the 2023 survey of its own patients, 81% reported hair regrowth or a halt in hair loss at about six months. That was a platform-run survey without a control group, so it shows satisfaction more than effectiveness. Both brands rely on finasteride and minoxidil.
HIMS vs Roman (Ro)
Roman also prescribes oral finasteride and minoxidil solution, and the 2023 paper listed a prescription dandruff shampoo in its range. Choosing between Roman and Hims is mostly about service, follow-up and the specific formulas offered, not about a different way of treating hair loss.
Hims Reviews Hair
Customer reviews are hard to judge, because people write them at different points in treatment and for different types of hair loss. The more useful question behind "Hims reviews hair loss" is what the published data show. There are two relevant studies, and both were written by people linked to the platforms.
The larger one is a 2026 study in JMIR Dermatology by authors employed by or advising Hims & Hers. It looked back at 638,629 men prescribed a compounded topical finasteride and minoxidil product through Hims & Hers between April 2021 and April 2025. Patients were sent a check-in about 130 days after starting.
Response rate: 151,352 men (23.7%) completed the check-in.
Satisfaction: 80.4% of those who replied said they were satisfied with treatment.
Side effects: 2.7% of those who replied reported a side effect.
Unprompted reports: 230 of all 638,629 patients (0.04%) messaged their care team about a side effect.
These figures need careful reading. Three out of four patients did not reply, and people who stop treatment or feel unwell may be less likely to answer a satisfaction survey. The study had no control group and did not measure hair counts. The authors themselves state that the retrospective design and lack of a control group mean causal relationships cannot be confirmed, and they call for randomised trials.
The second study, the 2023 Keeps survey of 8,983 respondents, has the same strengths and limits. It shows that many men stay on treatment and feel it is working, with 91% saying they never or rarely miss a dose. It cannot show how much hair they would have kept without treatment.
For effectiveness, the stronger evidence still comes from the original trials of the ingredients:
Treatment
Trial evidence
Time to judge
Oral finasteride 1 mg
107 and 138 more hairs than placebo at 1 and 2 years
3 months or more (label)
Topical minoxidil 5%
Better than 2% and placebo over 48 weeks
At least 4 months for some men (label)
Topical finasteride spray (EU product)
20.2 vs 6.7 hairs at 24 weeks
24 weeks in the trial
Compounded finasteride plus minoxidil
No randomised trial published
Not established
Biotin
No clinical trials in hair loss
Not established
Hims hair growth pills reviews usually mix two very different products: finasteride tablets, which have years of trial data, and biotin gummies, which have none for hair loss. If a review praises "the pills", it matters which one the person took.
Timing explains many negative reviews. Finasteride needs three months or more before any benefit shows, and the men's minoxidil foam label says some men need at least four months before seeing results. Someone who stops after six weeks has not given either drug a fair trial. On the other side, stopping finasteride reverses its effect within 12 months, so gains do not last after treatment ends.
Safety reviews deserve attention too. The Propecia label lists sexual side effects in the trials (for example erectile dysfunction in 1.3% vs 0.7% on placebo in year one) and postmarketing reports of sexual dysfunction that continued after stopping, depression and suicidal ideation. The debate about persistent symptoms is covered in our PFS and hair guide.
Minoxidil has its own label warnings. The women's Rogaine label tells users to stop and ask a doctor if they notice chest pain, a rapid heartbeat, faintness or dizziness, sudden unexplained weight gain, swelling of the hands or feet, or scalp irritation or redness. In the 2002 trial, itching and local irritation were more common with the 5% solution than with 2%.
When you read reviews, a few details show whether one is useful to you:
Which product: oral finasteride, topical minoxidil, a compounded spray or a supplement.
How long: anything under three to four months is too early to judge growth.
What type of hair loss: pattern thinning responds to these drugs; patchy or scarring loss does not.
Side effects and follow-up: whether the reviewer could reach a clinician and what was done.
In April 2025, the FDA warned about compounded topical finasteride. It said no topical finasteride is FDA-approved, reported 32 adverse event cases between 2019 and 2024 with most effects persisting after stopping, and noted that telemedicine platforms market these products. That warning concerns the compounded category, not one company, but it applies to the sprays sold online.
Do not start, stop or switch finasteride or minoxidil on your own because of an online review. Discuss changes with a doctor, and if you notice low mood or thoughts of self-harm on finasteride, the UK regulator advises stopping it and contacting your doctor straight away.
Hims Hair Hybrids
Searches for Hims hair hybrids appear to be about its combination topicals: single products that contain both finasteride and minoxidil instead of two separate treatments. The 2026 Hims-affiliated study lists three such formulas:
Spray: 0.3% topical finasteride and 6% minoxidil.
Spray with additions: 0.3% topical finasteride, 7% minoxidil, 2.2% ketoconazole and 0.2% biotin.
Serum: 0.3% topical finasteride and 6% minoxidil.
These are compounded products, made by a pharmacy rather than approved as finished drugs. That has two consequences. They have not gone through the FDA review that approved oral finasteride and topical minoxidil, and their exact strength and absorption have not been tested in a published randomised trial.
The idea behind them is reasonable. The European topical finasteride trial measured blood finasteride levels more than 100 times lower than with the oral tablet, which is why topical forms are of interest to men worried about side effects. But a lower blood level is not proof that a compounded mixture is safe or effective, and the FDA alert records persistent side effects in people using compounded topicals.
If you are considering a combination topical, ask the prescriber what is in it, whether it is compounded, and how follow-up will work if you have side effects.
Do Hims Pills Work for Hair Growth?
It depends on which pill. Finasteride 1 mg tablets work for male pattern hair loss: the two-year trials showed a clear difference in hair count compared with placebo, and treatment with placebo led to progressive hair loss. Men in those trials also reported slower hair loss and more growth. The studies enrolled men with mild to moderate, not complete, hair loss, so there is no evidence that it restores a fully bald area.
Biotin gummies are different. The 2017 review found no clinical trials of biotin for any type of hair loss. Because of that lack of evidence, the review concluded biotin is not routinely recommended to improve hair.
Finasteride also has limits on who should take it. The label contraindicates it in pregnancy, and women who are or may become pregnant should not handle crushed or broken tablets. The label also notes it did not appear to affect body hair outside the scalp. For a clearer view of how far your hair loss has gone, compare it with the Norwood scale before starting any treatment.
Frequently Asked Questions
Does Hims Work for Black Men Hair Loss?
Finasteride and minoxidil treat male pattern hair loss in men of any background. Some hair loss common in Black men has other causes, though: the AAD warns that tight hairstyles pulled back over time can cause permanent loss. A dermatologist should confirm the type of loss, because pattern drugs will not fix traction damage.
Does Hims Shampoo Work for Hair Loss?
No shampoo is FDA-approved to treat male pattern hair loss. The 2023 paper listed a shampoo and conditioner in the Hims range, but the approved treatments are oral finasteride and topical minoxidil. Shampoos can help scalp conditions such as dandruff, which is separate from pattern thinning.
Is Hims Only for Men?
No. Hims & Hers runs a sister brand, Hers, for women. Female pattern hair loss is treated differently: finasteride is contraindicated in pregnancy, and the women's minoxidil label warns it may be harmful if pregnant or breastfeeding. Our guide to hair transplant for women covers longer-term options.
Are Hims Hair Treatments FDA-approved?
Some are and some are not. Oral finasteride 1 mg and topical minoxidil are FDA-approved for male pattern hair loss. Compounded topical finasteride sprays and serums are not, and the FDA issued a warning about them in April 2025. Biotin gummies are supplements, which are not approved as hair loss treatments.
Does Hims Take Insurance?
We could not verify Hims's current insurance policy from an official source, so check directly with the company. A 2025 review found that finasteride bought through direct-to-consumer platforms cost about 1.5 to 2.3 times the wholesale price, so it is worth comparing with a prescription filled at a local pharmacy.
What Is Better, Hims or Rogaine?
They overlap rather than compete. Rogaine is minoxidil only; Hims sells minoxidil and can also prescribe finasteride. A 2025 network meta-analysis ranked finasteride 1 mg as the most effective FDA-approved oral option and minoxidil 5% as the most effective topical. The better choice depends on your diagnosis and tolerance.
Want an Independent View of Your Hair Loss?
Before choosing a brand, it helps to know what type of hair loss you have and how far it has progressed. Send clear photos of your hairline and crown for a free hair analysis, and the medical team will describe your stage of loss and which options are worth discussing with your doctor. Turkey Hair Center is a Ministry of Health authorized health-tourism intermediary; procedures take place at authorized partner hospitals.
Medical disclaimer: This article is for informational purposes only and is not medical advice. Individual results and recovery vary from person to person. Always follow the written aftercare plan from your own medical team.
Sources and medical review
Yu J, Mochida S, Emery M, Carroll P, Ko J, Mostaghimi A. Patient satisfaction, side effects, and other reactions reported by adult men prescribed compounded topical finasteride via a national telehealth platform: retrospective analysis of real-world data. JMIR Dermatology, 2026;9:e84676
Young PC, Mahajan C, Shapiro J, Tosti A. Digital health platforms expand access and improve care for male androgenetic alopecia. International Journal of Dermatology, 2023;62(2):217-220
Gupta AK, Bamimore MA, Williams G, Talukder M. Comparative efficacy of minoxidil and 5-alpha reductase inhibitors monotherapy for male pattern hair loss: network meta-analysis study of current empirical evidence. Journal of Cosmetic Dermatology, 2025;24(7):e70320
Kaufman KD, Olsen EA, Whiting D, et al. Finasteride in the treatment of men with androgenetic alopecia. Journal of the American Academy of Dermatology, 1998;39(4 Pt 1):578-589
Olsen EA, Dunlap FE, Funicella T, et al. A randomized clinical trial of 5% topical minoxidil versus 2% topical minoxidil and placebo in the treatment of androgenetic alopecia in men. Journal of the American Academy of Dermatology, 2002;47(3):377-385
Piraccini BM, Blume-Peytavi U, Scarci F, et al. Efficacy and safety of topical finasteride spray solution for male androgenetic alopecia: a phase III, randomized, controlled clinical trial. Journal of the European Academy of Dermatology and Venereology, 2022;36(2):286-294
Soleymani T, Lo Sicco K, Shapiro J. The infatuation with biotin supplementation: is there truth behind its rising popularity? Journal of Drugs in Dermatology, 2017;16(5):496-500
US Food and Drug Administration. FDA alerts health care providers, compounders and consumers of potential risks associated with compounded topical finasteride products. FDA, 22.04.2025
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Turkey Hair Center is the hair-restoration brand of Healthy Way Tourism, an authorized international health-tourism intermediary. All medical procedures are performed by licensed medical professionals at authorized healthcare facilities in Turkiye, in accordance with the regulations of the Ministry of Health.